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ACCEPTABLE USE POLICY

NexTech Advisors, LLC (DBA Rivvet AI) · Incorporated by reference into the Rivvet AI MSA · rivvetai.com/legal/aup

This Acceptable Use Policy (“AUP”) governs use of Rivvet AI’s platform, AI Agents, and services (collectively, the “Services”) by business clients (“Client”) and applies in addition to the Master Services Agreement (“MSA”). Capitalized terms not defined here have the meanings in the MSA. Violation of this AUP may result in suspension or termination of Services. For Commerce Orders, Section 11 of the Hosted Commerce Addendum supplements Section 1 below.

1. PERMITTED USES

Client may use the Services solely for:

  • Conducting outbound marketing campaigns to prospects who have provided legally required consents under CAN-SPAM, TCPA, and applicable state law
  • Handling inbound communications from Client’s customers in Client’s legitimate home services business
  • Booking appointments and managing scheduling for Client’s business operations
  • Accessing performance analytics and reporting related to Client’s own campaigns
  • Internal business operations within Client’s organization
  • For Commerce Orders only: operating the Hosted Commerce Services as a consumer-facing application under Client's brand, as described in the Hosted Commerce Addendum

2. PROHIBITED USES

2.1 Legal Violations.

Client shall not use the Services to:

  • Violate any applicable federal, state, or local law or regulation, including CAN-SPAM, TCPA, CCPA, GDPR, FTC Act, or state consumer protection laws
  • Transmit or facilitate transmission of any communication that violates the TCPA, including calls or texts to numbers on the National Do-Not-Call Registry without proper consent
  • Send commercial email in violation of CAN-SPAM, including failing to honor opt-out requests within ten (10) days
  • Process or transmit data in violation of applicable privacy laws or without required consumer consents
  • Engage in deceptive trade practices, false advertising, or any conduct that violates FTC guidelines

2.2 AI Agent Misuse.

Client shall not direct AI Agents to:

  • Make false or misleading statements about Client’s business, services, pricing, or capabilities
  • Impersonate any person, entity, or licensed professional without appropriate disclosure
  • Collect sensitive personal information (Social Security numbers, financial account numbers, medical information) that is not necessary for appointment booking or service delivery
  • Engage in harassing, threatening, abusive, or offensive communications
  • Fail to disclose the AI nature of the interaction where required by applicable law
  • Make unauthorized commitments or representations on behalf of Client that Client is not authorized to make

2.3 Platform Misuse.

Client shall not:

  • Attempt to circumvent, disable, or interfere with any security feature of the platform
  • Use the platform to send spam, malware, phishing content, or any other malicious material
  • Reverse engineer, decompile, or attempt to derive source code from the platform or AI models
  • Use the platform to build a competing product or service
  • Share login credentials with unauthorized personnel or allow unauthorized access to the platform
  • Transmit contact data obtained through unauthorized means, including purchased lists without proper consent documentation
  • Use the platform for any purpose other than Client’s own legitimate business operations

2.4 Consent & Data Hygiene Requirements.

Client must:

  • Maintain documentation of all required consumer consents before providing contact data to Rivvet
  • Honor opt-out and unsubscribe requests within legally required timeframes
  • Maintain and consult Do-Not-Call lists applicable to Client’s campaigns
  • Ensure contact data is reasonably current and not obtained from prohibited sources
  • Provide accurate business information (hours, services, pricing, service area) to ensure AI Agents communicate truthfully

3. CONTENT STANDARDS

All content provided to or generated through the Services must: be accurate and not materially misleading; comply with applicable advertising and marketing laws; not infringe any third party’s intellectual property rights; not contain discriminatory language or content that targets individuals based on protected characteristics; and not contain adult content, graphic violence, or other inappropriate material.

4. COMPLIANCE WITH AI DISCLOSURE LAWS

Client acknowledges that certain states and localities require disclosure that a caller or communicator is an artificial intelligence system. Client is responsible for ensuring that AI Agent interactions comply with all applicable AI disclosure laws in every jurisdiction where AI Agents operate on Client’s behalf. Rivvet implements general AI disclosure measures, but Client bears ultimate responsibility for jurisdictional compliance.

5. MONITORING & ENFORCEMENT

5.1 Monitoring.

Rivvet reserves the right, but has no obligation, to monitor Client’s use of the Services for compliance with this AUP. Rivvet may review AI Agent interactions, campaign data, and platform activity to detect potential violations.

5.2 Enforcement.

If Rivvet reasonably believes Client has violated this AUP, Rivvet may: (a) provide written notice and require Client to cure the violation within five (5) business days; (b) immediately suspend the relevant service or campaign pending investigation; or (c) terminate the MSA in accordance with its terms for a material breach. Rivvet’s right to suspend or terminate does not limit any other remedy available under the MSA or applicable law.

5.3 Reporting Violations.

To report suspected AUP violations by other clients or to report issues with AI Agent behavior, contact support@rivvetai.com.

6. CLIENT INDEMNIFICATION

Client agrees to indemnify, defend, and hold harmless Rivvet from any claims, damages, fines, penalties, or liabilities arising from Client’s violation of this AUP, including but not limited to TCPA violations, CAN-SPAM violations, or unauthorized data processing, as more fully set forth in the MSA.

7. CHANGES TO THIS POLICY

Rivvet may update this AUP with thirty (30) days’ written notice to Client. Material changes will be communicated via email to the Client’s authorized contact. Continued use of the Services after the effective date of any update constitutes acceptance of the updated AUP.